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A quick look

QuickBooks Online is an online accounting software that caters to SMEs in the UK, US and Australia. It is owned and operated by Intuit Inc., a business and financial software company that develops and sells financial, accounting, and tax preparation software for small businesses, accountants, and individuals.

In 2013, Intuit expanded QuickBooks to cater to the Singaporean market. And In 2016, Intuit set out to revamp their digital assets for the local market. As digital specialists, Onyx Island was able to successfully improve Intuit’s local presence and achieve a high adoption rate.

The Challenge

The main hurdle was the lack of awareness of QuickBooks locally. In addition, the new Singapore website was an exact replica of the Australian site, and did not resonate visually with local SMEs.

Our ways of working

We conceptualised an awareness campaign that would showcase leading SMEs who were already using QuickBooks to their advantage. After researching the market, we settled on featuring 3 SMEs - Sultans of Shave, Megafash and Artistry Cafe - on the campaign site. All other communication channels/media were aimed at driving traffic to the web assets, and in-turn conversion.

During this project, our digital consultancy expertise came to the fore. We were to ensure that visual assets were shot, produced and sourced in a manner that complied with Intuit’s global branding initiatives. We also had to ensure that raw outputs of photographs could be translated into all mediums, digitally.

We translated the key visuals and accompanying quotes into the following mediums.

Web banner assets

hero section, testimonials section

Media banner assets

various sizes

Print assets

Singapore bus stickers

Facebook social posts

The results

The project was a great success. Exposure (both direct and indirect) drove online sales numbers skyrocketing in a short span of 3 months.

This project is a key showcase of our expertise in digital adaptation. We remain confident about delivering meaningful campaign concepts, with the various digital touchpoints and mediums in mind.

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